Greetings Adventurers:
The following is a Q&A session between myself and Evan Cabodi, the founder and owner of Black Rock Gear, based out of Washington USA.
I have been a fan of BRG for many years now, know an insane amount of fellow hikers that also love them, and I have been super proud to a sponsored hiker of BlackRockGear.
Black Rock Gear is introducing their very first pack, a rather impressive leap forward for a company that has only made garments and accessories, and they have brought forth an amazingly beautiful and functional pack right from the get-go.
Below is a short interview that took place with Evan and myself, it will give you a bit of insight into how BRG operates, approach being a cottage industry company, and of course details about their brand new packed called the “BlackRock Day Pack“. It might not be something for everybody, no pack out there is, but all indications are this is going to be one really amazing pack.
Let the interview being:
Hey Evan. So with the introduction of your new ‘BlackRock Day Pack‘ you have taken a slight turn in your product line-up, away from just building accessory gear and now into the rather already-flooded market of day packs. The pictures I have already seen from it look amazing. As you know I am a huge fan of front panel loaders, having spent three years building a full size front panel loader for long distance hikers that is now on the market.
There has been a trend over the last decade away from front panel loading packs. What was the driving force, for you as the pack designer, to introduce the very first BRG pack as a front panel rather than a traditional top entry pack?
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In looking at the specs of this pack it appears you are really trying to introduce a super tough, well engineered – yet not over engineered – pack that will cater to folks looking to stuff a whole lot of gear into a day pack. The use of molly straps sort of puts it outside the typical scope of most hikers, trail runners, bikers and the other set of outdoor sports that I thought made up most of the BRG buyer market.
What has been the idea of going with internal molly straps?
What about them is going to speak to your core and loyal customers to break outside the norm and go with a pack with molly straps?
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You mention storing camera and electronic equipment within the product description. Does the ‘BlackRock Day Pack‘ have padded walls? For instance, a lot of discussions I have read recently about backpackers wanting to take their very high end camera and video equipment out into the backcountry have been looking for packs and bags that have 3D mesh lining inside to help product their gear. Does the ‘BlackRock Day Pack‘ have any internal padding/inner to help protect this type of sensitive equipment?
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So tell me about the fabric you are using for this new pack. I know that BRG typically does not going into great detail about the fabric of gear you make, but what are you willing to share about the fabric you have selected for the ‘BlackRock Day Pack‘?
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As you know I am a hiker that has enjoyed pushing the envelope of things the last few years, it is what has drawn the two of us together. The ongoing quest to push and push and push until you finally realize you have pushed too far and than do the sensible thing of taking a step back and calling it good. For many hikers that tend to follow my articles, the movement of hiking with sub-5-pound backpacks has just become the norm these days. A lot of us have sort of moved away from traditional backpack and moved more into the world of fastpacking. This, of course, has spawned an entirely new market for the outdoor industry. Companies like Ultimate Direction, Salomon, Ultraspire and dozens of other companies now have entire product lines designed for the trail runners that are using a pack in the 8-28 liter range. The ‘BlackRock Day Pack‘ is right at that ‘sweet spot’ in volume size, at 25 liters. Is this part of the target market you are going for with the ‘BlackRock Day Pack‘ or is the focus more on the day-to-day around town kind of pack?
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Is going from being accessory gear company to now making backpacks something that is showing where you are trying to take the BRG company over the next few years or is the addition of the new backpack more of a personal adventure?
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When I see gear that uses waterproof zippers it typically tends to lead me to feel that they backpack itself is highly water resistance. In order for this to happen though, as I am sure you know well enough, it is more than just about zippers and fabric, such as was discussed above, but it also requires other details in the making of the packs, such as bonded seams, using smaller threading and so forth. What steps have you taken with the ‘BlackRock Day Pack‘ to make it as water resistant as possible – after all, if you are including using it for camera, laptops, and other electrical goods, making sure that folks that live in the PNW and rain forests such as were I live in the Redwoods of Northern California – help assurance us that it is not ‘just about’ using a waterproof zipper.
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Two last questions for you Evan.
First, BRG over the years has usually had a small inventory and supply of their products. Are you looking at making just a small run of these and them moving into them the “Past Editions” section of your website and product catalog, or are you looking to keep the ‘BlackRock Day Pack‘ as a main product and keeping it in stock for the long run?
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Lastly, as you know better than anybody, the folks that consider themselves BRG collectors and lovers know all too well just how well crafted all of your gear is, and always has been, made. BRG is known for making some of the finest and best made gear. Along with this has always come the understanding that buying hand made gear from a cottage company means having the gear priced a bit beyond what the average person tends to want to pay – it is a niche market after all and that always justifies the price. So my question is has to do with the price-point of the ‘BlackRock Day Pack‘, which as of the initial launch of the pack is $250 USD. For a lot of folks that is more expensive than what they pay for their long distance, huge size, thru-hiker backpacks that are three to five times the volume capacity. It is also double the price for what most fastpack hikers pay for a pack in the 20’ish liter volume range. Speak to those of us who are long time, or even somewhat newer, BRG fans on the pricing of the ‘BlackRock Day Pack‘.
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Well Evan, thank you for being willing to answer these questions and take the time away from being out in the shop. It means a lot to me and I am sure those folks that are fellow BRG lovers are going to enjoy hearing a bit from you and the thinking behind this new pack!
If you are interested in the Black Rock Gear pack you can find out more about it at: http://www.blackrockgear.com/daypack.html
Thank you,
+John Abela
HikeLighter.Com
In accordance of USA Federal Trade Commission 16 CFR, Part 255: I hereby declare that I am a sponsored hiker of Black Rock Gear.







John this is cool, interviews are awesome and I like the format.
For my weekend long distance hikes I will stick to my zpacks zero but I will purchase this backpack for my overnight business trips. This backpack is perfect to organize my sales tools and an overnight change of clothes and it’s waaaaaaaay to pretty for me to beat up on the trail. I will also order the new 30L from six moon designs to see how it compares to my zero but the BRG pack like I said it’s too pretty to get dirty! ;)
How big is the interior? Do those huge university textbooks fit? thanks!
Uhh, I have no idea, I never had a huge university textbook.
Gerald, I can fit my 14″ laptop and 4 university textbooks pretty easily — pic here: http://postimg.org/image/mi85u5gbb/ As an unframed pack it’s not ideal for carrying that much dead weight, but if you want to carry a laptop and a couple of textbooks I’m sure it would be a great pack.